Since we lacked time for a proper user research, we called a veterinarian friend to understand what would simplify his workflow. From his perspective, pet owners fall into patterns. Many are motivated by responsibility and want to ensure their pets receive the best possible care. They keep vaccination booklets in drawers, often forgetting to bring them to appointments. Some try to store medical PDFs on their phones but lose track in 90% of the cases.

Another group likes to travel. For them, crossing borders with pets is stressful, as it requires printed certificates, health checks, and passports that vary by country. Their fear is being stopped at customs without proper documents or facing expensive delays. A secure digital passport gives them confidence that all information is valid and instantly verifiable.

Finally, there are owners motivated by community and technology. They like trying new tools, want to show off their pets with profiles, and see value in features like ownership transfer or QR-based recovery if a pet is lost. Their fear is that traditional systems are outdated and cannot guarantee trust or protection if records are lost or falsified.